I helped launch .SWOOSH, Nike's consumer Web3 platform, from concept to public release. It was a new digital community and home for Nike virtual creations, and used blockchain-powered technology.

I owned various frontend architectures, component systems, and shipped interfaces for a product serving Nike's global audience. Integrated Web3 and commerce flows (wallet connection, minting, transactions) with Stripe and AWS-backed infrastructure

Led onboarding & account-linking flows serving 260K+ users, with 30% new member acquisition. Enabled $2M+ in pre-order sales through production experiences integrated with Stripe.

Nike launched .SWOOSH, a web3-enabled platform that champions athletes and serves the future of sport through Nike Virtual Creations.

Nike .SWOOSH

In celebration of Nike’s 50th anniversary, BUCK partnered with the Nike Global Brand Experience team to bring the brand’s past, present, and future to life in stores globally through a WebAR experience. I led the frontend development for the AR experience, facilitating the future of storytelling within retail spaces for visitors to Nike stores. Through the virtual display of culturally-significant artifacts from 11 stories, the experience encourages consumers to engage with Nike’s legacy.

The app was built to be intuitive and easy to use, with a focus on accessibility and inclusivity. The UI was designed to serve multiple languages and regions, ensuring a seamless experience for all users.

A WebAR experience celebrating Nike's 50th Anniversary.

Nike 50th Anniversary

BUCK is a global creative agency that brings brands, stories, and experiences to life through art, design, and technology. I was responsible for the ongoing frontend development of their website, which included building a custom content management system, employee portal, and integrating various third-party services for the portfolio facing website.

Project features included building out an Algolia search for all BUCK projects by keywords and tags, Work view variations, and dynamic navigation.

A website for BUCK design, a global creative agency.

BUCK Design

When Meta opened their first retail store, I was tasked with creating interactive displays designed by BUCK that would showcase their products and real time events in a unique and engaging way. The content was authorable in store through a custom CMS I built, and I orchestrated complex GSAP animations and generative gradient effects to create a dynamic and immersive experience.

Dynamic LED displays for Meta's first retail store.

Meta Retail Store Displays

Verizon wanted to bring customers into the world of 5G and show off its benefits in a fun, playful way. With a team of BUCK designers and developers, we cooked up some interactive storytelling with WebAR and 8th Wall. I led the front end UI development and collaborated closely with the design team to bring the vision to life.

Deployed in Verizon stores around the US, customers got the chance to learn about 5G and how it will enhance their day to day lives by exploring a series of animated AR vignettes.

Interactive WebAR experience for Verizon's retail locations.

Verizon Retail AR

When Ruth Bader Ginsburg passed away in the fall of 2020, BUCK artists illustrated a series of commemorative portraits, and I created the microsite from the ground up to help showcase her life and amazing accomplishments. The smooth scroll experience was laptop and mobile responsive, integrating Locomotive Scroll and GSAP for seamless animations.

The dynamic progress bar that tracks scroll position across sections.

Interactive microsite celebrating the art of BUCK designers honoring Ruth Bader Ginsburg.

RBG in RGB

Worked as the co-lead developer for Nike .SWOOSH's primary sale of the Our Force 1 Collection. I built the functionality of key commerce components and pages, including the open sale countdown timer, purchase UI module and flow, BitWallet integration, custom Contentful inventory management, and the poster reveal animations.

Consumer sale pages for Nike .SWOOSH's AF1 virtual creations.

.SWOOSH Our Force 1

The launch of the Air Max 1 “Low Poly” was a milestone for .SWOOSH as the first-ever footwear preorder and it completely sold out. This pre-order page was a key part of that success. Dynamic consumer facing UI, smooth animations, interactive components, and seamless checkout experience. I also led the address verification flow to ensure a smooth and secure shipping process.

Pre-order page for Nike's Air Max Low Poly release.

.SWOOSH Air Max Low Poly Pre-Order

During my time with BUCK design, the team would create unique holiday gift experiences for employees. I solely built each custom website that would allow employees to personalize their gifts every year.

For this year’s holiday gift, they created a series of custom BUCK animations into unique wood-carved art pieces. I built a website that took employees through an interactive narrative experience to help collect shipping information for the gifts.

For our 2021 holiday gift, BUCK invited our clients and coworkers to spend their money on their behalf. When the design team pitched the idea for a book scrolling experience, I suggested leveraging GSAP to create a bring the design to life. Through the playful web interface, each user voted for a charity they cared about. BUCK then proportionally donated over $100,000 to those charities. 

Custom holiday gift experiences for BUCK design employees.

BUCK Holiday Gift

World War Zero is an initiative spearheaded by Secretary John Kerry that brings people from all sectors and walks of life together to address the climate crisis. Designed by BUCK, I built the website and content management system to showcase the initiative and its impact.

Another tagline describing the second project.

World War Zero

Built and launched a website for Palm NFT (a joint venture between crypto juggernauts ConsenSys and art services firm Heni), designed by BUCK. Smooth scrolling animations and a clean, modern interface showcase the NFTs and brand identity in an engaging way.

A website for Palm NFT, a joint venture between ConsenSys and Heni.

Palm NFT

An interactive web app that recreates The Life of Pablo, Kanye West's greatest concert experience. I always have a soft spot for this personal project because it was my first real foray into 3D web development. Fresh out of a coding bootcamp, a mutual friend put me onto Three.js and I was hooked. With my background in film, I was taken with the capabilities of WebGL and how it could bring creative visions to life. I built it in a week and it was a great hands on learning experience.

In the experience, a user can control Kanye's stage over the crowd, selecting different songs to play while Kanye animates on stage.

An interactive web app that recreates Kanye West's concert, The Life of Pablo

Creative