Nike 50th Anniversary

In celebration of Nike’s 50th anniversary, BUCK partnered with the Nike Global Brand Experience team to bring the brand’s past, present, and future to life in stores globally through a WebAR experience. I led the frontend development for the AR experience, facilitating the future of storytelling within retail spaces for visitors to Nike stores. Through the virtual display of culturally-significant artifacts from 11 stories, the experience encourages consumers to engage with Nike’s legacy.